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Active Campaign Plans



8.4/10 (Expert Score)
Product is rated as #9 in category Email Marketing Tools
ActiveCampaign is a cloud-based marketing automation and customer relationship management (CRM) software designed to help businesses of all sizes streamline their marketing activities.
Ease of use
Customer Support
Value for Money
  • Zapier Integration
  • Automation split testing
  • Machine learning
  • Ease of use
  • Affordable
  • Reporting
  • CRM

Are you searching for a platform from which you can easily connect and engage with your customers? And want to increase your sale through the best user experience?

If yes, then absolutely you are in the right place, please read this article till the end, and hope you find it useful.

We know, managing user engagement which brings more sales to you is a really hard job, but to simplify your work, we come up with an amazing tool for you, with the help of you can generate much more sales.

Late in 2016, when I was new in the blogging industry, I used this amazing platform for generating more sales, and it was my best experience with this tool, that is why today I am writing a review article about ActiveCampaign.

Without moving a step ahead, let me tell you, we are still using this platform. We use a professional plan and we are totally satisfied with it.

Now, being a professional blogger, and knowing the importance of your time, so without wasting it, let’s begin with the article.

In this AcitveCampaign review post, we’ll share some informative details such as features, pricing, and reason to consider.

Let’s Start-

About ActiveCampaign

It is a cloud-based marketing tool that connects customers with your business by email marketing. This tool offers you all the features that are needed to be a newsletter marketing tool.

The great feature of Active campaign is automation, which automatically sends emails to customers, which can easily increase user engagement.

ActiveCampaign Email Marketing Home Page

It is also having a feature like ” customer messages “, and with this feature, you can send messages directly to your website’s visitors. Hence, helps you in optimizing the overall customer experience.

If till now you are using a different lead generation platform, then it also offers you free migration to its own servers. So you can take advantage of this deal.

ActiveCampaign Key Features

Here are the key features of the active campaign:

  • SalesForce Automation
  • Email Marketing
  • Marketing Automation
  • Online Marketing
  • Customer Support
  • Lead Management
  • SMS marketing
  • Reporting and analytics
  • Reporting & Analytics
  • Campaign Management
  • Mobile & Social
  • Integration
  • Awesome Customer Support
  • Event tracking

Know their Best Functionalities

ActiveCampaign Features Review

ActiveCampaign is a comprehensive email marketing and automation platform that offers a wide range of features to help businesses grow and communicate with their customers.

ActiveCampaign Features Review

Here are features of ActiveCampaign that you should know about:


Email Marketing

ActiveCampaign offers a powerful email marketing solution with a drag-and-drop email builder, customizable templates, automation workflows, and A/B testing to create highly personalized and targeted email campaigns.

Email marketing is one of the core features of ActiveCampaign and is a powerful tool for businesses looking to engage with their customers and build long-term relationships.

With ActiveCampaign, you can create and send targeted, personalized emails to your subscribers based on their interests, behavior, and preferences.

The platform offers a drag-and-drop email builder that makes it easy to create visually appealing emails, and a library of customizable templates to help you get started quickly.


Marketing Automation

With ActiveCampaign, you can automate your marketing campaigns, including email, SMS, and social media, to streamline your sales funnel and improve customer engagement.

Marketing automation is another core feature of ActiveCampaign that enables businesses to streamline their marketing activities and improve customer engagement.

With ActiveCampaign, you can create sophisticated automation workflows that can automate repetitive tasks and send targeted messages to your subscribers based on their behavior and interests.

ActiveCampaign’s automation workflows are visual and easy to set up, with drag-and-drop tools that enable you to design custom workflows without any coding knowledge.



ActiveCampaign’s built-in CRM allows you to manage your customer database, track their interactions, and segment them for personalized communication.

CRM is a comprehensive customer relationship management tool that enables businesses to manage their customer database, track customer interactions, and provide personalized communication to their customers.

The platform provides a complete view of each customer’s profile, including their contact information, purchase history, behavior, and interactions with your brand.


Lead Scoring

ActiveCampaign’s lead scoring feature helps you prioritize your leads based on their behavior and engagement with your brand, allowing you to focus on the most promising leads and increase your conversions.

The platform’s lead scoring system is designed to help businesses identify high-value prospects and focus their sales and marketing efforts on the most promising leads.

The lead scoring system is flexible and customizable, allowing businesses to assign scores based on various criteria such as email opens, clicks, website visits, and purchase history.


Site Messaging

ActiveCampaign allows you to add personalized messages and chatbots to your website to engage visitors and provide real-time support.

Site messaging is a powerful feature of ActiveCampaign that allows businesses to communicate with their website visitors in real-time.

With ActiveCampaign’s site messaging, businesses can create targeted messages and pop-ups based on various criteria such as time on site, pages viewed, and referral source.

The site messaging feature is easy to set up and customize, with a drag-and-drop editor that allows businesses to create visually appealing messages and pop-ups without any coding knowledge.


E-commerce Integration

ActiveCampaign integrates with popular e-commerce platforms like Shopify and WooCommerce, allowing you to track and automate your sales and marketing activities.

E-commerce Integration

ActiveCampaign’s e-commerce integration is a robust feature that allows businesses to connect their online store with the platform and automate their marketing activities.

With ActiveCampaign’s e-commerce integration, businesses can import their product catalog, track customer behavior and purchase history, and create targeted marketing campaigns based on customer data.


SMS Marketing

With ActiveCampaign, you can send personalized SMS messages to your customers to increase engagement and drive sales.

SMS marketing is a highly effective way for businesses to reach their customers and promote their products and services.

ActiveCampaign’s SMS marketing feature is designed to help businesses create and send targeted SMS campaigns based on customer data and behavior, increasing engagement and conversion rates.

The platform also provides advanced targeting and segmentation options, allowing businesses to create targeted SMS campaigns for specific groups of customers based on various criteria such as purchase history, engagement level, and location.


Social Media Integration

ActiveCampaign integrates with social media platforms like Facebook and Instagram, allowing you to create targeted ads, retargeting campaigns, and lead generation forms.

Social media integration is an important feature of ActiveCampaign that allows businesses to connect their social media accounts with the platform and leverage social media data for their marketing activities.

With ActiveCampaign’s social media integration, businesses can create and publish social media posts, track social media activity and engagement, and create targeted campaigns based on social media data.


Event Tracking

ActiveCampaign’s event tracking feature helps you track your customers’ behavior and interactions with your brand, allowing you to better understand their needs and preferences.

ActiveCampaign’s event tracking feature allows businesses to track customer behavior and actions on their website and use this data to create targeted marketing campaigns and automation workflows.

With event tracking, businesses can track specific actions such as form submissions, page views, and button clicks, and use this data to trigger targeted automation workflows or campaigns.

The platform also provides pre-built automation workflows and templates that can be used to create targeted campaigns based on event data.


Reporting and Analytics

ActiveCampaign provides detailed reports and analytics on your email campaigns, automation workflows, and customer interactions, allowing you to measure the effectiveness of your marketing efforts and make data-driven decisions.

ActiveCampaign’s reporting and analytics features provide businesses with detailed insights into their marketing activities, allowing them to make data-driven decisions and optimize their campaigns for better results.

With ActiveCampaign’s reporting and analytics features, businesses can track various metrics such as email open rates, click-through rates, website activity, and campaign ROI.

Price Overview.

ActiveCampaign Plans Review

It offers 4 different plans to their customers

  • Lite Plan: This plan is best for beginners or individuals
  • Plus Plan: This plan is best for small businesses.
  • Professional Plan: This plan is best if you are having good branding.
  • Enterprise Plan: This plan contains all the features which are needed for generating user engagement.
Email MarketingYesYesYesYes
Built-in CRMYesYesYes
Site MessagesYesYes
Auto RespondersYesYesYesYes
SMS SendingYesYesYes
Uptime SLAYes
PRICING$29/month$49/month$149/monthContact for sales

Read The Full Article:

ActiveCampaign Pricing – Get a Right Plan at Actual Price

Start Free Trial Now-

AcitveCamapaign Free Trial Review

ActiveCampaign offers a free trial of its marketing automation platform, which can be a great way for businesses to evaluate the platform and determine whether it is the right choice for their needs.

ActiveCamoaign Free Trial

Here is a detailed review of the ActiveCampaign free trial:

Duration and Access: The ActiveCampaign free trial lasts for 14 days and provides access to all of the platform’s features, including email marketing, marketing automation, CRM, and more.

This allows businesses to fully test out the platform and get a sense of its capabilities before making a commitment.

Signup process: To sign up for the ActiveCampaign free trial, businesses simply need to provide their name and email address and create a password.

There is no need to provide credit card information upfront, which can be a relief for businesses concerned about being charged if they forget to cancel.

Ease of use: ActiveCampaign is known for being user-friendly and intuitive, and this is evident in the free trial as well.

The platform provides a variety of tutorials, guides, and templates to help users get started, and the interface is designed to be straightforward and easy to navigate.

ActiveCampaign Free Trial: Start 14-day Free Trial Now

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Get the Overall Pricing Details-

ActiveCampaign Pricing and Total Cost

Its pricing starts from $29 per month, which is for their lite plan, and goes up to $149 per month which is for their enterprise plan. You can choose the one as per your need.

Monthly Plans$29/month$49/month$149/monthContact sales
Annual Plans$348/year$588/year$1,788/year

The total cost of ActiveCampaign will depend on the pricing plan selected and the number of contacts in a business’s email list.

Businesses can use activecampaign’s pricing calculator on their website to estimate the total cost based on their specific needs.

It’s important to note that additional costs may be incurred if a business requires additional features or services beyond what is included in its selected pricing plan.

Help Desk of This Platform-

AcitveCampaign Customer Support

ActiveCampaign offers several options for customer support, including email support, live chat, phone support, a knowledge base, and a community forum.

AcitveCampaign Customer Support
Image – websitebuilderexpert.com

Here is an in ActiveCampaign’s customer support major details below:

1. Email Support

ActiveCampaign offers email support to all customers, with a response time of typically 24 hours or less. Customers can submit a support ticket through the ActiveCampaign website, and support representatives will respond with detailed instructions or troubleshooting steps to help resolve the issue.

2. Live Chat

ActiveCampaign’s live chat support is available to all customers, with support representatives typically responding within a few minutes during business hours.

This can be a helpful option for businesses that need quick assistance or have questions that require more immediate attention.

3. Phone Support

ActiveCampaign offers phone support to all customers on their Plus, Professional, and Enterprise plans. Customers can schedule a call with a support representative through the ActiveCampaign website, and support representatives will provide personalized assistance to help resolve the issue.

4. Knowledge Base

ActiveCampaign’s knowledge base is a comprehensive resource that includes articles, guides, and tutorials on a wide range of topics related to email marketing, marketing automation, and CRM.

This can be a helpful resource for businesses that want to learn more about the platform or troubleshoot issues on their own.

5. Community Forum

ActiveCampaign’s community forum is a space where customers can ask questions, share insights, and connect with other users of the platform.

This can be a helpful resource for businesses that want to learn more about best practices or get feedback from other users.

Overall, ActiveCampaign’s customer support options are comprehensive and responsive, with a range of options available to fit the needs of different businesses.

From email support to live chat and phone support, businesses can access personalized assistance from support representatives when they need it.

The knowledge base and community forum also provide helpful resources for businesses that want to learn more about the platform or troubleshoot issues on their own.

Active Campaign is Best for

Active Campaign is the best platform to connect and engage with their customers. It is a very amazing tool that helps you in generating much more sales.

Due to its price and features, this platform seems to be best for those who increase the user experience for their website and want to simplify their work.

ActiveCampaign offers robust email marketing capabilities, including the ability to segment email lists and send targeted campaigns to specific groups of subscribers.

This can be particularly useful for businesses looking to solicit reviews from customers, as they can send personalized requests to those who are most likely to provide positive feedback.

The plugin seems to be best for:

  • Newbie bloggers
  • Brands
  • SEO Experts
  • Owner of multiple websites.

Checkout Similiar Platforms Like AcitveCampaign-

ActiveCampaign Alternatives and Competitors

ActiveCampaign is a popular marketing automation and email marketing platform, but there are several alternatives that businesses can consider depending on their specific needs and preferences.

Best AcitvCampaign Alternatives

Here are some alternatives to ActiveCampaign:

1. HubSpot

HubSpot is an all-in-one marketing, sales, and customer service platform that offers a range of features, including email marketing, marketing automation, and CRM.

HubSpot’s email marketing and automation features are comprehensive, and the platform also offers advanced reporting and analytics capabilities.

HubSpot can be a good alternative for businesses that want an all-in-one platform that includes marketing, sales, and customer service features.

2. Mailchimp

Mailchimp is a popular email marketing platform that also offers some marketing automation capabilities. Mailchimp is known for its ease of use and affordability.

With a free plan available for businesses with small email lists. Mailchimp can be a good alternative for businesses that prioritize ease of use and affordability.

3. ConvertKit

ConvertKit is a marketing automation and emails marketing platform designed specifically for creators and small businesses.

ConvertKit’s features are focused on helping creators grow their audiences and sell digital products, with advanced automation capabilities for email sequences, segmenting, and tagging subscribers.

ConvertKit can be a good alternative for creators and small businesses that prioritize audience growth and engagement.

4. Drip

Drip is a marketing automation platform designed for e-commerce businesses. Drip’s features include email marketing, automation, and personalization tools, as well as advanced e-commerce integrations for tracking customer behavior and triggering targeted campaigns.

Drip can be a good alternative for businesses that prioritize e-commerce functionality and want to automate their marketing efforts.

5. GetResponse

GetResponse is a marketing automation and email marketing platform that offers a range of features, including email marketing, automation, and landing pages.

GetResponse also offers advanced features like webinars and CRM capabilities. GetResponse can be a good alternative for businesses that want a comprehensive marketing automation platform with advanced features.

Overall, there are several alternatives to ActiveCampaign that businesses can consider depending on their specific needs and preferences.

HubSpot, Mailchimp, ConvertKit, Drip, and GetResponse are just a few of the alternatives that offer a range of features for email marketing and automation.

10 Best ActiveCampaign Alternatives & Competitors

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Our Opinion-

Conclusion – ActiveCampaign Review

We have provided all the major details in this AcitveCamapaign article, Now you have the information to consider this platform for your email marketing business.

ActiveCampaign is a powerful all-in-one marketing automation platform that allows businesses to streamline their marketing, sales, and customer service processes.

AcitveCampaign Review
Image – johnlincoln.marketing

With a range of features such as email marketing, lead capture and management, CRM, automation workflows, and more, ActiveCampaign helps businesses automate their marketing and sales processes and improve their customer engagement.

Overall, ActiveCampaign is a great solution for businesses that want to improve their marketing and sales processes and increase their customer engagement.

With its advanced automation features and comprehensive range of tools, ActiveCampaign can help businesses save time and resources while improving their overall marketing effectiveness.

At the end of the post, we hope that this AcitveCampaign was informative for you, we just want to say that we have shared all the major details related to ActiveCamapaign that help you to consider aspects and choices according to your needs.

Get More Ideas About Active Campaign

If you still have some doubts and want to know more about Activecampaign, then here we have added some frequently asked questions, which will help you to get more ideas about this tool.

Que. Is an active campaign a CRM?

Ans. If you are clicking on the ” deal ” tab in your Activecampaign dashboard, it will take you to comprehensive CRM, which is an exclusive feature included in their plus plan, professional plan, and enterprise plan. With this tool, you can easily manage and automate your sales process. CRM is used to manage or automate any business process either it is offline or online.

Que. How much does Activecampaign cost?

Ans. Activecampaign helps you to increase your sales process. It offers 4 plans to its users-
Lite plan – $9 per month
Plus plan – $55 per month
Professional plan – $129 per month
Enterprise plan – $229 per month
These prices are calculated in a way that you buy their plan annually. And once you have crossed 500 subscribers, you have to upgrade to another plan.

Que. What is Activecampaign?

Ans. It is a category-defining customer experience automation program that helps more than 95000 businesses from more than 160 countries meaningfully connect and engage with their customers. Activecampaign is having an awesome support process. It is basically designed to create optimized customer experiences that bring huge sales.

Que. What is Activecampaign good for?

Ans. Active campaigns help businesses and brands to grow. It helps you to connect and engage with your customers or contacts through easy-to-use, powerful marketing and contact management.
It also helps you in building a newsletter, sends triggered campaigns, and also creates personalized messages which are targeted to each customer based on interest. In short, your customers will get what they want and when they want.

Que. How long is Activecampaign free trial?

Ans. The active campaign comes with a free trial of 14 days. Its free platform allows users to that their platform up to 100 emails sent and up to 100 contacts. The features which were available in their free trial match their professional tier of the feature. After 14 days of the free trial, if you are satisfied with their service, then you can choose the right plan for you, based on your need.

Specification: ActiveCampaign


Email Marketing Tool

Starting Price


Key Features

Unlimited Mails, Automation, & Affordable


Best Tool for Sending Unlimited Emails with New Technology.

Videos: ActiveCampaign

Photos: ActiveCampaign