21 Best SEO Software for Agencies 2024 (Category Wise)

Listed 20 Best SEO Software for Agencies Category Wise of 2024. Get the Top SEO Tools for your Digital Agency after comparing their Features, Pricing, Accuracy, and Other Data. We mentioned all SEO Software in the category wise so you can choose accordingly.

Are Looking for the best SEO Tools & SEO Software for your Marketing Agency??

Most agencies work around the competitive market, So It is Important to choose the right tools. They require a system that helps in forecasting, analyzing, and executing business projects. 

SEO tools aren’t only useful for tracking your rankings or conducting keyword research. 

So, if you give them your word for placing them at the top, your position in SERP will be proof of service delivery. Using SEO tools for your agency – before trying them on clients – strengthens your promises.

Digital marketing is the marketing strategy that happens online. It involves digital channels such as websites, social media, emails, and search engines. These channels use paid and SEO services to improve business performance. 

SEO marketing is the running of campaigns that attract exemplary visitors to your site. It entails keywords and search intents that place you on top of search engine results pages (SERP). 

Typically, the process focuses on understanding your target audience. That way, you can create topics that naturally fit your keywords.

It is tough to choose the right SEO software but the main thing is it depends on your requirements.

How We Can Help You To Find Better SEO Tools For Your Agency?

SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.

With SEO tools, you can see which new and existing keywords your competitors are ranking for. You can then add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets.

Here we have mentioned various categories of SEO tools that will help you to find out the better SEO Tool for Your Agency:

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Let’s start the countdown of Top SEO reporting tools for agencies and Marketers.

Keyword research tools help you discover topics that interest specific audiences. Research tools tell you about topics that are doing well on search pages. 

Here is a table for a better understanding of Agency seo software:

These SEO tools offer a wide range of capabilities, including keyword research, competitor analysis, website auditing, rank tracking, and more.

You can visit their respective websites to explore their features in more detail and choose the tools that align with your specific SEO needs.

Through this software, you get topic ideas. You then use the ideas to create a content strategy. Keyword research tools place you in a competitive position in the market. 

The Google Keyword Planner is a reliable tool for SEO and PPC Marketing. It supports the discovery of keywords necessary for paid and organic campaigns. The planner delivers search volumes and estimates that assist with ADs management. 

What makes it more interesting is that it is a free tool. To access it, you need to create or access your Google ADs account. From there, choose to discover new keywords or get the search volume and forecast. 

The Keyword Planner is designed with the best SEO monitoring tools and PPC services in mind. It supports the operations of business marketers and digital marketing agencies.

Google Keyword Planner Pros & Cons:

Google Keyword Planner Pricing:

To use Google Keyword Planner, you will need to have a Google Ads account, which is free to create. Once you have an account, you can access Keyword Planner through your Google Ads dashboard without incurring any additional charges for using the tool.

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However, keep in mind that if you choose to create and run PPC campaigns using Google Ads based on the keyword research you do in Keyword Planner, you will incur costs for advertising based on your chosen budget and campaign settings.

Ahrefs is an excellent keyword research tool because of its massive database of keywords. It delivers more than 7 billion keywords that are updated every month.

What’s even better is the different search engines it collects keywords from. It collects data from Google, Bing, Amazon, and many others. 

Interestingly, Ahref keyword explorer shows keyword difficulty. If, for instance, you were to search for a ‘web design company in Massachusetts‘, the tool would indicate how difficult it is to rank for the term. 

The benefit of this is a better understanding of keyword selection. You also get accurate results for the thousands of keyword ideas available online. 

Other SEO aspects that Ahref will help you discover include:

• Estimated number of clicks on keywords
• Advanced SEO metrics for better results
• The parent topics for target keywords
• Data from over 170 countries
• Position history and SERP overview

Pros & Cons of ahrefs:

Ahrefs Pricing:

• Lite Plan– $99
• Standard Plan– $199
• Advanced– $399
• Enterprise– $999

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The most exciting part about Keyword Everywhere is that it is overlaid on major search engines. You can find it on YouTube, Google, or Search Console.

In Google, it is located on the right-hand side of every search result page. It shows the traffic volume on each search result. 

For every search you perform with Keyword Everywhere, you can view several reports.

• People also searched for
• Long-tail keywords
• Keyword difficulties
• Trending data
• Related keywords

Keywords Everywhere have both free and paid plans. It’s available as a Chrome and Firefox extension. It shows CPC values and graphs to support keyword research processes.  

Pros & Cons of Keyword Everywhere:

Keyword Everywhere Pricing:

• 100,000 credits– $100
• 500,000 credits– $500
• 1,000,000 credits– $100

Sitechecker is an All-in-one SEO Platform for Agencies. With Sitechecker you can Improve your clients’ on-page and technical SEO, Impress clients with white-label PDF reports.

Showcase your success with an accurate Rank Tracker, Monitor your clients’ websites 24/7, Turn data from Google Search Console and Google Analytics accounts into actions, and Get personalized step-by-step SEO instructions.

Pros & Cons of SiteChecker:

SiteChecker Pricing:

• Basic Plan – $39/per month
• Standard Plan – $149/per month
• Premium Plan – $249/per month

The online spaces are very competitive. Even established agencies need regular monitoring to maintain their top position.

Because of this, SEO companies need to know what their competitors are doing. They require tools that analyze competitors’ data. 

For better performance, these tools need to work in real time. They should also deliver data that is accurate and flexible. 

SEMrush allows the comparison of companies of different sizes. It gives you an insight into backlinks, keywords, and domain authority. 

Using this information, you can discover gaps in your strategy. You can then use their tracking tool to access progress. That way, you gain a competitive edge in the market. 

In addition, SEMrush boasts an extensive database. It has over 130 countries on its list. This means that its content is rich for successful campaigns. The traffic, queries, and targets are also well-laid out to help you discover what’s trending.

If you want to start your first free trial on an SEO tool, then Semrush is the best SEO software for agencies’ free trial or demo. If you want more details then we already have mentioned them below.

Pros & Cons of SEMrush:

SEMrush Pricing:

• Pro- $119.95monthly
• Guru- $229.95monthly
• Business- $449.95monthly

SpyFu helps you study your competitor in many ways. It displays ranking history, top pages, and backlink data. With its over 7 billion results, SpyFu delivers insight into top performers.

This way, you can segment sites similar to yours so that you can know their progress. 

Another essential feature is domain comparison. With SpyFu, you can view and compare how domains are performing.

The comparison tables allow you to organize your data. It offers strategies for moving ahead and maintaining top positions. 

Pros & Cons of SpyFu :

SpyFu Pricing:

Basic Plan: The plan starts at $39 per month, the features that SpyFu provides such as 10k row search results, 10k row data exports, and much more.

Professional Plan: The plan will cost you $39 per month, wait yeah pricing looks similar but the features have some rich amount compared to the basic plan.

Team Plan: This plan will cost you $299 per month, it includes all the basic and professional features and also comes with more features.

iSpionage offers opportunities to learn and visualize your data. It’s a great SEO and PPC management tool since it includes more search engines. iSpionage supports the three major search engines, namely Bing, Google, and Yahoo. 

The tool identifies top competitors in Adwords. It delivers information such as monthly budgets and PPC targets. By using this information, you can know strategies that can give you a competitive edge. 

Pros & Cons of iSpionage:

iSpionage Pricing:

Starter Plan: This plan starts at $59 which is good for small business owners or digital marketers, It comes with various features such as competitive research, sem campaign watch, SEO watch, and some other features.

Professional Plan: The plan for those who have small agencies, It will cost you $99 per month. It includes all the Starter plan features with a rich amount of number of existing features.

Advanced Plan: The plan for growing agencies and digital marketer teams, It will cost you $299 per month. This plan also works the same as well as the previous plans with a rich amount of features.

Enterprises Plan: The plan best for businesses and agencies. This is different from all the other plans: you can easily customize your plan according to your needs.

SEO suite tools are an all-in-one set of software.

They contain features that support almost all aspects of SEO marketing. They collect keywords, competitors’ data, audits, and outreach information.

We have added list-wise seo Suite tools, at their convenience since all services happen from a single location. 

Ahrefs ranks among the best SEO platform for agencies. It contains the site explorer, keyword research, site audit, and rank tracking features. 

For both new and established agencies, Ahrefs assists in creating helpful content. It allows businesses to analyze and track site performances. 

Pros & Cons of ahrefs:

ahrefs Pricing:

• Lite Plan: $99/per month
• Standard Plan: $199/per month
• Advanced Plan: $399/per month
• Enterprise Plan: Starts at $999 (Ideal for agencies)

If you want a tool that will help you discover, analyze, and deliver better SEO strategies, then Moz Pro is the best choice. Moz Pro has a keyword tracker, rank tracking, and audit features at its disposal. 

It allows for link exploring to discover backlinks that boost the authority of your page. More importantly, you can create custom reports and use them to manage client progress.

Agencies can also customize the information for sharing with stakeholders and clients. 

Is a brilliant tool for optimizing pages for better ranking. It’s also fast and convenient for extracting large volumes of data. 

Pros & Cons of Moz Pro:

Moz Pricing:

• Standard Plan: $99/per month
• Medium Plan: $179/per month
• Large Plan: $299/per month
• Premium Plan: $599/per month

Searchmetrics helps you uncover hidden gaps relevant to competitive market analysis. It reveals opportunities in regional, global, and local markets.

Through its competitive analysis features, you can discover operational data for better decision-making processes. 

Its API also enhances the quality of retrieved data. Searchmetrics covers all SEO requirements for successful digital marketing agencies. 

Pros & Cons of Searchmetrics:

Searchmetrics Pricing:

There is no pricing shown on their website, we extremely apologize for the pricing details of Searchmetrics.

Links are relevant for delivering traffic to a website. And because of this, SEO efforts require link-building tools that enrich the prospecting process.

Through link-building and outreach tools, the best SEO agency tool can send responsive emails. The company also enjoys suggestions and tracking of better backlink opportunities.  

Pitchbox focuses on link-building and influencer outreach. It delivers better link opportunities by customizing emails to specific audiences.

Everything in Pitchbox happens in record time. You can find backlink opportunities, influencers, and bloggers in the shortest time. 

Furthermore, Pitchbox is designed with digital marketing agencies in mind. It maximizes every SEO effort to deliver the best results. 

Pros & Cons of Pitchbox:

Pitchbox Pricing:

• Professional Plan: $550/per month
• Enterprise Plan: $1500/per month

Buzzsumo offers outreach programs that deliver better link-building opportunities. It explores various sites to discover trends that work. Through Buzzsumo, a digital marketing agency can find influencers that can attract more traffic to websites. 

With Buzzsumo, marketers can target link-building opportunities guaranteeing better results. Even better is the ability to track performance and capture leads when they are likely to convert. 

Pros & Cons of Buzzsumo:

Buzzsumo Pricing:

• Basic Plan: $119/per month
• Content Creation Plan: $249/per month
• PR & Comms Plan: $249/per month (Get 5 alerts)
• Suite Plan: $499/per month
• Enterprise Plan: $999/per month

As the name suggests, Buzzstream creates a buzz in your link-building efforts. It provides link-building insights for all your outreach programs.

More impressive is how Buzzstream monitors your links. It tracks performance and ensures profitable link-building projects. 

The tool also manages your emails. It allows you to create email templates to boost conversions. It also enables the sharing of templates with team members, thus enhancing link-building strategies. 

Pros & Cons of BuzzStream:

BuzzStream Pricing:

• Starter Plan: $24/per month
• Growth Plan: $124/per month
• Professional Plan: $299/per month
• Customized Plan: Starts at $999/per month

Here is the Best SEO tracking software which is relevant for monitoring performance. They tell you when you are doing well and when you start dropping from top positions.

Tracking helps marketers discover trends that can maintain top posts. It also shows when they need to update keywords and link-building strategies. 

Rank ranger allows for international tracking of performance. It tracks reports from search pages like Google, Bing, and Baidu.

Rank Ranger supports SEO campaigns by allowing SERP monitoring via zip code or city. It also offers advanced reports on mobile and desktop.

Rank Ranger has a fantastic interface that is easy to navigate. For example, if you want to compare the collaboration between your clicks and rankings.

It’s available on the dashboard. Information about the upward and downward trends of keywords is also available. 

The tools create graphs that enrich comparisons. Even better is its suggestion capabilities. Ranger has a site explorer that discovers and solves your SEO efforts gap. 

Pros & Cons of Rank Ranger:

Rank Ranger Pricing:

• Lite Plan: $79/per month
• Standard Plan: $149/per month
• Pro Plan: $699/per month
• Premium Plan: $2700/per month

Advanced web ranking is accessible from any device. It’s also available in different languages and on various search engines.

Additionally, it delivers weekly, monthly, or on-demand rankings. It also allows for the customization of reports.

This makes it possible to share content in any format or size. Furthermore, the customization allows sharing through user accounts or links. 

If you are looking for a tool with better competitor insights, this is the right one. It’s also convenient since it integrates with most third-party reporting tools. 

Pros & Cons of Advanced Web Ranking:

Advanced Web Ranking Pricing:

• Pro Plan: $99/per month
• Agency Plan: $199/per month
• Enterprise Plan: $499/per month
• Customized Plan: Starts at $700/per month

Serpstat tracks rankings on Google and Yandex. It delivers live updates for all your search queries. Because of this, any sudden changes in position are reported immediately.

Additionally, the tool is excellent at segmenting activities. You can view reports based on project names, keywords, and websites. 

It also allows for sharing of data with specific team members. Because of this, there is more privacy in the extracted data. 

In addition, you can export retrieved data. And since the data is organized, the client can easily translate it. By using Serpstat, clients can tell when efforts are positively impacting their business. 

Serpstat gives you an in-depth look at a client’s SERP position. It is an excellent tool for tracking performance without switching between tools. 

Pros & Cons of Serpstat:

Serpstat Pricing:

• Lite Plan: $69/per month
• Standard Plan: $149/per month
• Advanced Plan: $299/per month
• Enterprise Plan: $499/per month

WordPress plugins help in the optimization of websites. They offer suggestions that place pages at competitive positions in SERP. Plugins are essential for attracting and retaining page visitors. 

Yoast SEO is essential for improving the readability and ranking of web pages. It offers suggestions on keywords and metadata that can push a business up the ranks.

Yoast has a user-friendly interface and generates clean XML sitemaps. It’s also a reliable tool for internal links and social media sharing functionalities. Yoast is a convenient SEO WordPress plugin for agency and business websites. 

Pros & Cons of Yoast:

Yoast Pricing:

• Per year Plan: $99/per year

Rank Math is a simple-to-use WordPress plugin. It’s free and allows for targeted keyword searches of up to five terms. It also allows for editing of aspects like the metadata and meta description. 

Rank Math focuses on on-page SEO.

It checks content, URL, and titles for rankability. It also confirms the length of content. This is to ensure that it meets the ranking standards.

In short, Rank Math delivers reports on aspects of your website that might affect your SEO scores. 

Pros & Cons of Rank Math:

Rank Math Pricing:

• Pro Plan: $59/per year
• Business Plan: $199/per year
• Agency Plan: $499/per year

A site audit tool scrutinizes your website for technical and SEO problems that can affect ranking. They confirm if search engine bots can crawl and index your page. They also check your site’s health and report upcoming issues. 

The screaming frog is a powerful spider crawler. It comes with flexibility and real-time reports of website problems. 

For both small and large agencies, here are aspects that the crawler will address.

• Schedule audits
• Discover duplicate content
• Find broken links
• Create XML sitemaps
• Collect Data
• Crawl JavaScript websites

Pros & Cons of Screaming Frog:

Screaming Frog Pricing:

• Paid Verison: $259/per year

SEOptimer can identify issues dragging back your SEO efforts. It goes through your website to check the health of your page. If it discovers a fault, the crawler will deliver a report in real time. 

They also have customizes reports. It provides white-label SEO reports in several languages. Through the site, you can create branded reports for your clients. This way, you inspire action through appealing emails.

In addition, SEOptimer allows sending of reports through various customer management systems. It integrates with Active Campaign, Salesforce, and MailChimp.

Pros & Cons of SEOptimer:

SEOptimer Pricing:

• DIY SEO Plan: $19/per month
• White Label Plan: $29/per month
• White Label and Embedding Plan: $59/per month

Lumer focuses on technical SEO. It contains a user-friendly interface that filters breakdowns, trends, and general health issues. Every aspect is grouped in the dashboard. This makes it easy to identify problem areas. 

In addition, Deepcrawl is flexible. It can dig into deeper parts of your websites to perform comprehensive crawls. It’s also accessible on various devices.

You can use your mobile phone, tablet, or computer for the process. It is interestingly convenient since it allows for task scheduling. 

Pros & Cons of Lumer:

Lumer Pricing:

There is no pricing shown on their website, we extremely apologize for the pricing details of Searchmetrics.

We have shared the details of the best agency SEO Tools for big websites and companies, after reading this topic you have lots various options to find the right SEO tool for your agency.

There you have it – the Best SEO software for agencies of Digital Marketing. These tools will support your business in delivering remarkable results to your clients.

You can gain valuable insights about your competition, how your SEO efforts are paying off, and whether you are generating a solid ROI for your clients.

By employing the best SEO Rank Tracking Tools, the agency can convince clients of their competence. For example, a Milwaukee business searching for a ‘digital marketing agency near me’ will discover the optimized site in the top slot. 

They will also help in analyzing and auditing site problems. SEO tools are essential for winning new customers.

They are also crucial for retaining old clients. SEO tools are necessary for analyzing and forecasting future performances. 

At the end of this post, we just want to say that we have mentioned all the best SEO software &Tools That you can use for Digital Marketing, We have provided all the basic details about tools, so you can choose according to your need.

Here we have added some frequently asked questions related to the SEO software and tools for agencies.