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8.9/10 (Expert Score)
Product is rated as #7 in category WordPress Plugins
Best Tool for Capturing Emails and Leads using Advance Triggers and Elegant Design.
Lead Forms
Trigger & Reports
Ease of use
Customer Support
Value for Money
  • Wide range of Perfectly Designed templates
  • Detailed triggering options
  • A/B Testing
  • Integration of email marketing services
  • Plenty of opt-in form types
  • Little bit expensive
  • It doesn’t feature a drag-and-drop structure

Are you looking for the best platform or tool for lead generation? And trying hard to collect emails of the visitors to your website?

If yes, then no doubt you are in right place, here in this article, We will tell you about an amazing WordPress plugin, which you need to install on your website, and the rest of the things will be easier for lead generation.

Without moving a step ahead, We just want to tell you to tell that, We personally use this plugin for lead generation and we are just amazed to see the performance of the plugin, that’s why we writing this review and we are sure, it will definitely help you.

Being a professional blogger and knowing the importance of your time, so without wasting a single sec, let’s begin with the article.


About OptinMonster

OptinMonster’s drag-and-drop builder makes it easy for users to create and customize their campaigns without any coding skills.

It offers a range of campaign types, including pop-ups, slide-ins, floating bars, and more, as well as advanced targeting options such as page-level targeting, device targeting, and referral detection.

Founded Year2013
HeadquartersFlorida, USA
Plans NameBasic, Plus, Pro, Growth
Free TrialYes, 14 days
Drag-and-Drop BuilderYes
Campaign TypesPop-ups, Slide-ins, Bars, etc.
Targeting OptionsPage-Level, Device, Referral, etc.
A/B TestingYes
IntegrationsEmail Marketing, CRM, etc.
Analytics and ReportingYes

They also offer A/B testing, behavior automation, integrations with a range of email marketing and CRM platforms, and advanced analytics and reporting features to help businesses track their campaign performance.

OptinMonster Review

It is much more than a normal option or lead generation tool. It’s a complete conversion tool that helps you to grow your email list or generate more leads.

Due to its pricing and feature, It is much different from other lead generation tools. It also offers you a user-friendly interface, including some perfectly designed templates.

The CSS3 animation effect is a recent addition to the option monster, which is used to catch the attention of the users. Creating and managing forms becomes much easier in this tool.

OptinMonster Review

The best part of this tool is, if you have your WordPress website then you can access this tool with their newly launched plugins. It saves you a lot of time.

As per their new update, now you can access unlimited sign-up forms without any limitations.

OptinMonster Key Features:

Here are the key features of OptinMonster:

  • A/B split testing
  • Page-level targeting
  • Sidebar forms
  • Floating bar
  • Referral detection
  • Yes/no forms
  • Slide-in scroll trigger boxes
  • Campaign scheduling
  • Drag-and-drop form builder
  • Popups
  • Reporting & statistics
  • Animated effects

OptinMonster Features Review

OptinMonster Features Review
Image- fourthsource.com/

here are some details about OptinMonster’s features:


Drag-and-Drop Builder:

OptinMonster’s drag-and-drop builder allows you to create custom opt-in forms, pop-ups, slide-ins, and other types of forms for your website without any coding knowledge.

The builder includes a variety of pre-designed templates that you can customize to match your brand and style. You can add images, videos, buttons, forms, and other elements to your forms, and rearrange them as needed.


Multiple Campaign Types:

OptinMonster offers a variety of campaign types, each with its own purpose and design. For example, pop-ups are full-screen forms that appear over your website’s content, while slide-ins are smaller forms that slide in from the bottom corner of the screen.

Inline forms can be embedded directly into your website’s content, and floating bars stick to the top or bottom of the screen as the visitor scrolls. You can choose the type of campaign that best fits your website’s design and goals.


Targeting and Personalization:

OptinMonster allows you to target your opt-in forms to specific website visitors based on their behavior and characteristics. You can target visitors based on their location, device, referral source, page views, time spent on the site, and more.

You can also personalize your opt-in forms with dynamic text and images based on the visitor’s behavior and preferences. For example, you can display a personalized message to a visitor who has already subscribed to your email list.


A/B Testing:

OptinMonster supports A/B testing, which allows you to test different versions of your opt-in forms to see which one performs better.

You can test different designs, headlines, copy, calls to action, and more. OptinMonster’s A/B testing feature allows you to run tests automatically and choose the winning variation based on conversion rate or engagement.



OptinMonster integrates with a variety of email marketing services, including Mailchimp, Constant Contact, AWeber, Campaign Monitor, and more.

It also supports integration with CRM software and other marketing tools. This allows you to automate your email marketing campaigns and track your leads from opt-in to conversion.


Analytics and Insights:

OptinMonster provides real-time analytics and insights into your opt-in form performance, including conversion rates, impressions, clicks, and more. You can use this data to optimize your opt-in forms and improve your website’s conversion rates.

OptinMonster also offers built-in reporting and analytics dashboards, which allow you to track your performance over time and identify trends and patterns in your data.

OptinMonster Plans Review

OptinMonster Plans Review
Image- optinmonster.com/

If you are an individual then you can go with the basic plan and when you found the meds of more access, then you can purchase any costly plan as per your need.


Basic Plan:

The Basic plan costs $9 per month and is the most affordable plan. It offers basic features such as unlimited campaigns, a drags and drops builder and mobile-friendly pop-ups.

However, it does not include advanced features such as A/B testing or page-level targeting. This plan is best for small businesses or bloggers who want to get started with basic opt-in forms and pop-ups.


Plus Plan:

The Plus plan costs $19 per month and offers additional features such as A/B testing, page-level targeting, and the ability to remove the OptinMonster branding from pop-ups.

This plan is best for businesses that want to optimize their opt-in forms and improve their conversion rates.


Pro Plan:

The Pro plan costs $29 per month and includes all the features of the Plus plan, plus additional features such as exit-intent pop-ups, campaign scheduling, and advanced reporting.

This plan is best for businesses that want to create more advanced campaigns and track their performance.


Growth Plan:

The Growth plan costs $49 per month and includes all the features of the Pro plan, plus additional features such as advanced integrations, behavior automation, and priority support.

This plan is best for larger businesses or agencies that need more advanced features and support.

Overall, OptinMonster offers a range of plans to cater to different users’ needs, from small businesses to large agencies.

Each plan offers unique features and benefits, so it’s important to choose the plan that best fits your business goals and budget.

Number of sites1235
Sub accounts2Unlimited
Subscriber recognitionYesYesYesYes
Device targetingYesyesYes
Smart tagsYesYes
UTM, targetingYesYes
Monster soundsYesYesYes

Their pricing starts at $9/month which is for the basic plan and goes up to $49/per month which is for their growth.

All the features as compared to the price, that OptinMonster offers is more than enough. You can choose the one as per your work.

Monthly Plan$9/month$19/month$29/month$49/month
Annual plan$108/year$228/year$348/year$588/year

OptinMonster is best for

OptinMonster is one of the best plugins for Lead generation. It offers many Perfectly designed templates which give you the best conversions.

With the help of Optin Forms provided by OptinMonster, anyone can easily collect emails of their website’s Visitors as Subscribers or leads.

OptinMonster is a powerful tool that can benefit a wide range of businesses and website owners who want to improve their website’s conversion rates. Here are some examples of who should choose OptinMonster:

  1. E-commerce businesses: OptinMonster offers features such as exit-intent pop-ups and cart abandonment campaigns that can help e-commerce businesses increase sales and reduce cart abandonment rates.
  2. Bloggers: OptinMonster’s list-building features, such as pop-ups and slide-ins, can help bloggers grow their email lists and increase their readership.
  3. Service-based businesses: OptinMonster’s targeted campaigns can help service-based businesses generate leads and increase their conversion rates.
  4. Agencies: OptinMonster’s advanced features and integrations make it a great tool for agencies that want to offer conversion optimization services to their clients.

Overall, OptinMonster is a versatile tool that can benefit businesses of all sizes and industries. If you want to improve your website’s conversion rates and grow your business, OptinMonster is definitely worth considering.


If still you have some doubts about OptinMonster and wants to know more then here we have added some frequently asked question that will help you in getting much more idea about OptinMonster.

1. Why use OptinMonster?

OptinMonster is a great platform if you want to grow your email list. It not only allows you to create an opt-in form but also offers you plenty of features that will help you to boost your email list. We can say this in a much more confident way because one of my friends uses this, and he is able to grow his email list by 400%.

2. How much does OptinMonster cost?

OptinMonster is a platform that helps you to create an Optin form with which you can grow your email list very effectively. Their pricing starts at $9 per month for a single site which is for all the basic tools and goes up to $19 per month which includes everything thing which is there in the basic plan plus all the advanced features.

3. What is the OptinMonster plugin?

OptinMonster is one of the best plugins in WordPress for lead generation. It features allow you to create the best and most perfectly designed as well as beautiful attention-grabbing Optin forms that bring good conversation.

This plugin is available in a very affordable price and gives you the best way to convert all your website’s visitors into subscribers and customers.

4. Do I need option monster?

If you are belonging to a marketing agency or if you are a blogger or running an e-commerce website then you should use this tool. This is the trending tool in the industry as it helps you to create leads and convert your visitors into subscribers or customers.

If you want to grow your email list, reduce cart abandonment, and want to improve your website conversion, then also you should use OptinMonster.

5. Is OptinMonster worth it?

Yes, OptinMonster is a worth buying tool, it has multiple features that make building your email list easier. With this tool, you can easily create opt-in forms that will bring more conversion to you.

The best part is that, you can directly install it into your WordPress Dashboard from the plugins section.

Top OptinMonster Alternatives

OptinMonster is a popular lead generation and conversion optimization plugin for WordPress, but it may not be the best fit for everyone. Here are some of the top OptinMonster alternatives:

  1. ConvertPro – versatile WordPress plugin for creating custom opt-in forms and pop-ups.
  2. Thrive Leads – popular lead generation plugin with customizable opt-in forms and A/B testing.
  3. Sumo – a suite of marketing tools with a user-friendly interface and analytics for tracking opt-in form performance.
  4. Bloom – Elegant Themes plugin for creating custom opt-in forms, pop-ups, and fly-ins.
  5. OptimizePress – WordPress plugin for creating landing pages, sales pages, and opt-in forms with templates and A/B testing.

Overall, OptinMonster’s range of features and tools make it a top choice for businesses that want to improve their website’s conversion rates and grow their customer base.

Its user-friendly interface and flexible plans make it accessible to businesses of all sizes and industries.

Our Opinion-

Conclusion: OptinMonster Plugin Review 2023

In conclusion, OptinMonster is a powerful tool that offers a range of features to help businesses improve their website’s conversion rates. From basic pop-ups to advanced campaigns, OptinMonster offers a variety of options to suit different users’ needs and budgets.

Its easy-to-use drag-and-drop builder, integration options, and advanced targeting features make it a top choice for businesses looking to improve their website’s lead generation and customer acquisition.

With its four different plans, OptinMonster offers flexibility and scalability for businesses of all sizes and industries.

OptinMonster Plugin

Its affordable Basic plan is perfect for smaller businesses or those just getting started with opt-in forms, while it’s Pro and Growth plans offer advanced features such as exit-intent pop-ups, behavior automation, and priority support.

Overall, OptinMonster is an excellent tool for any business that wants to improve its website’s conversion rates and increase its customer acquisition.

Its user-friendly interface, flexible plans, and advanced features make it a top choice for businesses of all sizes and industries.

Specification: OptinMonster


Lead & Subscriber Capture

Starting Price


Key Features

Huge Email Forms, Attractive Design, and In-Depth Report

Money Back

14 Days

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